Brad's Articles

Traditionally, hospitality data collection was limited to basic information, such as booking patterns, guest feedback, and transaction records. While this information had value, it lacked the depth required to drive truly personalized service.   Today, data collection has expanded dramatically.

Today's cruise ships, often host over 10,000 passengers and crew, demand a more scalable, efficient method to produce the more than 30,000 meals required to satisfy one day’s demand. Traditional scratch cooking is no longer feasible at this scale

Providing an exceptional guest experience is paramount in the highly competitive cruise industry. For a cruise line operating 17 ships, managing the complexities of food service operations across multiple vessels presents unique challenges. Each ship must

Scaling a hometown event into a nationally recognized celebration requires vision, dedication, and a strategic approach. It demands attention to detail, a commitment to enhancing each year’s experience, and

The cruise industry is renowned for its rich traditions and exceptional hospitality, a reputation built on the dedication of a diverse, international crew. As cruise lines evolve,

Success in hospitality and event management hinges on having the right team, a challenge amplified when special events occur in remote or rural locations. For such events, it’s not uncommon to require specialized skills that are difficult to source locally.

With the growing presence of technology in kitchens, maintenance has expanded to cover traditional equipment and a suite of digital tools. Beyond the routine upkeep of stoves, refrigerators, and mixers, kitchens now face the unique challenge of maintaining smart equipment that includes everything from

The fast-paced demands of high-volume upscale dining require a motivated and engaged culinary team, especially in kitchens where technology is integrated into daily operations. While tools like Kitchen Display Systems (KDS) and Point of Sale (POS) systems enhance efficiency, maintaining chef morale

Balancing technology with culinary artistry is essential in high-end dining, where guests seek unique and carefully crafted dishes. While technology offers valuable support, automation must never overshadow the craftsmanship chefs bring to the kitchen.

Security, medical assistance, and community relations are foundational to successfully executing large events. Having the ability to manage these critical elements safeguards the well-being of attendees and staff and fosters positive relationships with local governments and communities.

The hospitality industry has seen a profound digital transformation over the past several decades, evolving from basic, handwritten transactions to sophisticated, AI-driven systems designed to enhance the guest experience. This shift reflects

The guest journey today begins long before guests arrive at their destination. Technology has transformed every stage of travel, creating seamless, personalized experiences that start from the moment someone first considers their trip. By using digital platforms, guests can

In hospitality IT projects, product ownership involves far more than implementing new solutions; it requires a deep respect for the legacy systems and processes that have sustained operations. The drive for innovation often pushes IT teams to

Frontline workers are the heartbeat of any service-driven organization, and collecting data from them is crucial for improving operations, enhancing service delivery, and driving innovation. These employees are in direct contact with customers, interact with processes firsthand, and understand the day-to-day challenges that may not be visible at higher levels of the organization. Therefore,

The hospitality industry has experienced a digital transformation, and predictive analytics is at the heart of this shift. Today’s guests expect a personalized experience, and hotels and restaurants use predictive analytics more often to anticipate their needs, improve satisfaction, and foster loyalty. However,

In the modern theme park environment, data-driven decision-making has become a pivotal strategy for improving operational efficiency, enhancing marketing efforts, and ultimately boosting guest satisfaction.

In hospitality IT, product ownership involves far more than implementing new solutions; it requires a deep respect for the legacy systems and processes that have sustained operations. The drive for innovation often pushes IT teams to focus solely on

In today’s fast-paced technology-driven world, product innovation and integration in service industries cannot be overstated. As organizations strive to improve service delivery, developing digital solutions that seamlessly support rather than disrupt

Beyond its year-round entertainment and dining complex operations, The Hangout also runs a robust event production company that creates some of the Gulf Coast’s most memorable, national, and internationally recognized events.

Nestled on the scenic Gulf Coast in Gulf Shores, Alabama, The Hangout is a unique year-round entertainment complex that offers a memorable experience for locals and tourists alike. Known for its