Brad's Articles

Traditionally, hospitality data collection was limited to basic information, such as booking patterns, guest feedback, and transaction records. While this information had value, it lacked the depth required to drive truly personalized service.   Today, data collection has expanded dramatically.

Effective consulting transcends the design of strategic plans; it necessitates active involvement during the implementation phase. With their in-depth knowledge and hands-on experience, SMEs are instrumental in integrating new processes or technologies

Today's cruise ships, often host over 10,000 passengers and crew, demand a more scalable, efficient method to produce the more than 30,000 meals required to satisfy one day’s demand. Traditional scratch cooking is no longer feasible at this scale

Providing an exceptional guest experience is paramount in the highly competitive cruise industry. For a cruise line operating 17 ships, managing the complexities of food service operations across multiple vessels presents unique challenges. Each ship must

Being a leader in integrating technology into cruise operations has resulted in streamlined processes and elevated the level of service, making guest interactions more seamless and personalized while increasing profitability.

With the growing presence of technology in kitchens, maintenance has expanded to cover traditional equipment and a suite of digital tools. Beyond the routine upkeep of stoves, refrigerators, and mixers, kitchens now face the unique challenge of maintaining smart equipment that includes everything from

The guest journey today begins long before guests arrive at their destination. Technology has transformed every stage of travel, creating seamless, personalized experiences that start from the moment someone first considers their trip. By using digital platforms, guests can

Creating digital business solutions for complex environments like cruise ship hospitality requires a deep understanding of the industry beyond surface-level knowledge. Subject matter experts (SMEs) with experience in land-based hospitality might assume that their expertise applies seamlessly to similar roles on a cruise ship. However, production company that creates some of the Gulf Coast’s most memorable, national, and internationally recognized events.

The cruise line industry is a dynamic sector characterized by rapid technological advancements, a changing demographic, and, as a result, evolving guest expectations. As cruise lines embrace digital transformation, the role of Subject Matter Experts (SMEs) becomes paramount, particularly in the post-implementation phase of technology solutions.

In today’s competitive hospitality industry, data has become a critical asset for businesses aiming to enhance guest experiences, streamline operations, and drive profitability. Collecting, analyzing, and acting on data allows hospitality organizations to make smarter, more informed decisions. This paper explores

In the fast-paced world of hospitality, specialized knowledge and expertise are crucial to ensure operational excellence and enhance guest experiences. Subject Matter Experts (SMEs) play a pivotal role in this transformation by providing