Brad's Articles

Traditionally, hospitality data collection was limited to basic information, such as booking patterns, guest feedback, and transaction records. While this information had value, it lacked the depth required to drive truly personalized service.   Today, data collection has expanded dramatically.

The hospitality industry has seen a profound digital transformation over the past several decades, evolving from basic, handwritten transactions to sophisticated, AI-driven systems designed to enhance the guest experience. This shift reflects

The guest journey today begins long before guests arrive at their destination. Technology has transformed every stage of travel, creating seamless, personalized experiences that start from the moment someone first considers their trip. By using digital platforms, guests can

In hospitality IT projects, product ownership involves far more than implementing new solutions; it requires a deep respect for the legacy systems and processes that have sustained operations. The drive for innovation often pushes IT teams to

Frontline workers are the heartbeat of any service-driven organization, and collecting data from them is crucial for improving operations, enhancing service delivery, and driving innovation. These employees are in direct contact with customers, interact with processes firsthand, and understand the day-to-day challenges that may not be visible at higher levels of the organization. Therefore,

The hospitality industry has experienced a digital transformation, and predictive analytics is at the heart of this shift. Today’s guests expect a personalized experience, and hotels and restaurants use predictive analytics more often to anticipate their needs, improve satisfaction, and foster loyalty. However,

In today’s competitive hospitality industry, data has become a critical asset for businesses aiming to enhance guest experiences, streamline operations, and drive profitability. Collecting, analyzing, and acting on data allows hospitality organizations to make smarter, more informed decisions. This paper explores

In the modern theme park environment, data-driven decision-making has become a pivotal strategy for improving operational efficiency, enhancing marketing efforts, and ultimately boosting guest satisfaction.

In today’s fast-paced technology-driven world, product innovation and integration in service industries cannot be overstated. As organizations strive to improve service delivery, developing digital solutions that seamlessly support rather than disrupt